{"id":774,"date":"2018-10-31T06:42:51","date_gmt":"2018-10-31T06:42:51","guid":{"rendered":"http:\/\/www.stanfordinfo.co.za\/blog\/?p=774"},"modified":"2018-10-31T06:42:51","modified_gmt":"2018-10-31T06:42:51","slug":"from-flowers-to-fabulous-homegrown-entrepreneurs-flower-farm-blossoms-into-a-full-guest-experience","status":"publish","type":"post","link":"https:\/\/stanfordinfo.co.za\/blog\/from-flowers-to-fabulous-homegrown-entrepreneurs-flower-farm-blossoms-into-a-full-guest-experience\/","title":{"rendered":"From Flowers to Fabulous – homegrown entrepreneurs\u2019 flower farm blossoms into a full guest experience"},"content":{"rendered":"

Turn off the R43 from Hermanus up a gravelly road sprinkled with restaurants and vineyards and you\u2019ll find Stanford Hills<\/strong> \u2013 a guest farm, function venue, vineyard and restaurant and flower farm born out of a love of family celebrations. We sat down with co-owner and entrepreneur, Jami Kastner, to find out more about making a success of life in the hills.<\/p>\n

\u201cBorn out of family & celebrations \u2013 the good things in life and everything kind of came from that. Being parents ourselves we wanted to share our great life here on the farm. It gives us great joy!\u201d<\/em><\/strong><\/p>\n

\"\"

Kiddie fun at Stanford Hills<\/strong><\/em><\/p><\/div>\n

Having grown up in the area, with a keen eye for business and hospitality, Jami and husband Peter purchased their farm on April 1st<\/sup> 2005, an auspicious day for a young couple who originally started with Protea farming but soon branched out into the then unknown territory of wine \u2013 a decision Jami admits was both naive and a little crazy, but one which has guided their business into the food and hospitality realm.<\/p>\n

\"\"<\/p>\n

\"\"

The Shop serves as the wine tasting, sales and reception hub at Stanford Hills. Pop in for wine, flowers or even some pinotage jam. Sounds yum!<\/strong><\/em><\/p><\/div>\n

A small rustic building with gorgeous views over the dam grew from a deli\/picnic type spot into a small tasting room for their estate wines and now has blossomed into a 140-seater restaurant with the same gorgeous views. The growth of the restaurant opened up the opportunities for special occasions and eventually weddings.<\/p>\n

\"\"<\/p>\n

\"\"

Chef Jana changes the blackboard menu daily according to what is fresh and available. There is also an extensive mezze menu to choose from<\/strong><\/em><\/p><\/div>\n

Live music concerts with some of SA’s finest musicians can also be enjoyed in the summer months with families spread out across the green lawns soaking up the sun, sounds and local food & beverages.<\/p>\n

\"\"

A big turning point for live music at Stanford Hills was the partnership with Louise Carver<\/a> (who returns on January second with Ard Matthews).\u00a0 She was the first big artist to take a chance on the venue and attracted 1000 people! Artists refer to their concerts at Stanford Hills as a \u2018Kirstenbosch but more intimate\u2019. Jeremy Loops will be rocking the hills in December, have you booked?<\/a><\/strong><\/em><\/p><\/div>\n

With each venture, the couple have been conscious of allowing for organic growth \u2013 while some elements were on their original business plan, others have grown from observing and listening to their customers\u2019 needs, and branching out when the brand and team were confident and ready for the next step \u2013 bearing in mind that the new additions needed to reflect the brand\u2019s values:<\/p>\n

\u201cEverything we do reflects a celebration of life\u201d<\/em><\/strong> says Jami. From the food people enjoy to wine, beautiful pincushions or a family-holiday in one of the cottages or the Africamps. Keeping this ethos at the core of their brand has guided the family, and other entrepreneurs looking to enter the industry would do well to take note of their passion \u2013 \u201cBe authentic and be consistent. Commit to your decisions. If you\u2019re going to be open 7 days a week, be open 7 days a week. People need to trust they can come to you.\u201d<\/em><\/strong><\/p>\n

\"\"

Stanford Hills may seem laid back and casual \u2013 trademarks of their vibe, but their branding is sharp, well-displayed and consistent. Even Pinot the giant ridgeback is part of the Stanford Hills experience.<\/strong> <\/em><\/p><\/div>\n

What about the challenges of running a business that relies on such a strong tourism focus? \u201cOne of the biggest challenges has been keeping up with the times and the technology. As a business owner you have to figure out a way to keep up.\u201d<\/strong><\/em> says Jami. The brand has embraced social media and once she\u2019s tuned into a new platform Jami explains \u201cit\u2019s such an easy thing to market something you genuinely love. Business has to have heart. People can feel that energy in your business.\u201d<\/em><\/strong> It\u2019s easy to fall into the trap of trying to offer something based on revenue potential, but if it\u2019s not your passion, you\u2019re not going to have the fuel you need to get you through the difficult times. Authenticity is important, \u201cconsider what you love and offer that.\u201d<\/em><\/strong><\/p>\n

\"\"

\u201cPeter & I both love the hospitality industry, we love watching people enjoying themselves.\u201d Share your Stanford Hills good times with the team on their social media channels and tag #stanfordhills #visitstanford<\/strong><\/em><\/p><\/div>\n

And what about success? What works when marketing a business like Stanford Hills? \u201cIt\u2019s vital to listen to your local people and keep them happy, it\u2019s not just them coming here, it\u2019s them telling people to come here.\u201d<\/em><\/strong> says Jami. Mid-week food specials and community-initiatives like the Stanford Striders walking group who meet for a meal and glass of wine for just R60 after an active walk around the farm on the last Monday of the month, are just two of the ways Jami and her team reach out to the local market. Jami emphasizes how important it is for locals in an area to know that a business values them. Word of mouth marketing, especially in a small community like Stanford is invaluable. Other key points for the business\u2019 success, in addition to being sensitive to a local market, has been clever collaboration with like-minded brands.<\/p>\n

\"\"<\/p>\n

\"\"

All accommodation is self catering but guests can order breakfast or braai baskets delivered to them to prepare at their leisure.<\/strong><\/em><\/p><\/div>\n

\"\"

\u201cWhat has really tipped the scales for us has been the collaboration between Africamps and Stanford Hills.\u201d<\/strong><\/em><\/p><\/div>\n

While Stanford Hill\u2019s accommodation arm was enjoying steady weekend trade, the partnership with the boutique camping brand has seen an impressive increase in midweek stays \u2013 which has a positive knock on effect for the restaurant, and surrounding businesses.<\/p>\n

\"\"

African Wings, an air charter service popular during whale season also based on the farm, has benefited from the Africamps clientele who are well matched to the service.<\/strong><\/em><\/p><\/div>\n

TIP: For entrepreneurs looking to expand their footprint or marketing reach, look for partnerships that complement your own, aim for a ongoing working relationship and nurture it. <\/strong><\/p>\n

The magic ingredient for Stanford Hill\u2019s longevity, has been the very hands-on involvement of both Jami and Peter \u2013<\/p>\n

\u201cNothing can replace owner business involvement – nobody cares for or loves your business like you do. Keep your own finger on the pulse.\u201d Says Jami. <\/em><\/strong>Complementing their management style is a happy, enthusiastic team who embody the brand. Jami shows a keen interest in her staff and loves discovering hidden success stories right in her own backyard \u2013 Vuyo, who started on the farm as a flower picker for example, is now an amazing, and proud, teacher at The Butterfly Centre<\/strong>, another family initiative Jami is unbelievably passionate about. (You can find out more about them here).<\/a><\/p>\n

Despite the brand\u2019s success Jami is very aware that no man is an island, especially not in the hospitality and tourism game. With experience on both the Hermanus Tourism Committee, and later as the chair of Stanford Tourism, Jami has a keen understanding of the value of Destination Marketing \u2013 she explains that tourism businesses shouldn\u2019t look at tourism as competing against each other, rather with the idea that the whole town or region is competing against other destinations. This helps people to unify under their tourism brand and represent a strong front.\u00a0<\/strong><\/p>\n

\u201cI couldn\u2019t feel more strongly that we need to work together. It comes down to aligning with brands who have a similar ethos<\/em><\/strong>.\u201d \u2013 explains Jami. Support other businesses trying to achieve similar goals; value word of mouth \u2013 it is more powerful than even the most active social media accounts!<\/p>\n

Weddings are popular and very often become weekend celebrations \u2013 that means more and more people are benefiting. Her best advice for businesses in small towns and villages? Remain aware of the fact that you\u2019re part of the bigger picture.<\/p>\n

Jami goes on to discuss Stanford\u2019s unique offerings, including the gorgeous river and its related activities – \u201cPeople still don\u2019t realise the beauty of the river. One of the most unique Stanford experiences\u201d <\/em><\/strong>And don\u2019t forget the village\u2019s food scene – \u201c<\/em><\/strong>We are proud we are to be linked to Stanford, which has a number of very highly rated restaurants and is becoming more and more of a \u2018foodie\u2019 destination.\u201d<\/em><\/strong><\/p>\n

A big thank you to Jami for her time and for sharing her entrepreneurial insights!<\/strong><\/p>\n

With so much on the go, the village of Stanford offers just about something for everyone. Come and meet our entrepreneurs, support owner-run businesses and enjoy an escape from the city with us. We look forward to welcoming you! Share your experiences with us on Facebook (@stanfordtourism)<\/a> and Instagram (@visitstanford)<\/a> and tag #visitstanford!<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Turn off the R43 from Hermanus up a gravelly road sprinkled with restaurants and vineyards and you\u2019ll find Stanford Hills \u2013 a guest farm, function venue, vineyard and restaurant and flower farm born out of a love of family celebrations. We sat down with co-owner and entrepreneur, Jami Kastner, to find out more about making […]<\/p>\n","protected":false},"author":1,"featured_media":793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[3],"tags":[171,172,129,174,57,28,175,170,173,76],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/stanfordinfo.co.za\/blog\/wp-content\/uploads\/2018\/10\/SH_interview-20.jpg","_links":{"self":[{"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/posts\/774"}],"collection":[{"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":3,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/posts\/774\/revisions"}],"predecessor-version":[{"id":819,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/posts\/774\/revisions\/819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/media\/793"}],"wp:attachment":[{"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanfordinfo.co.za\/blog\/wp-json\/wp\/v2\/tags?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}